About The Founders


This day is all about celebrating your gorgeous red hair.

Stephanie and Adrienne Vendetti are sisters, best friends, natural-born redheads and co-founders of HowtobeaRedhead.com, author’s of the recently released “How to be a Redhead” book, and curators of the very popular monthly redhead beauty subscription box, The H2BAR Box.

How to be a Redhead® is empowering every redhead to feel confident, to look amazing and to rock their beauty. Red hair is more than a color, it’s a lifestyle!

Adrienne and Stephanie are both natural redheads and have struggled to find beauty and fashion items that cater to young, trendy redheaded women. When Stephanie was a teenager, she went blonde to “fit in,” but realized she felt and looked best with natural red locks. As young girls, they both had trouble finding ‘redhead friendly’ products because most items caused their skin to irritate or break out. Many makeup consultants at department stores shied away when they would ask which mascara or blush matched their fair complexion. They took it upon themselves to test and try different types of products and love expressing their fun redhead personalities with fun pops of color in their wardrobe.

Over the years, Adrienne and Stephanie have learned to master all of the complementary redhead techniques. Since there was no place for Adrienne and Stephanie to turn to for advice, they created HowtobeaRedhead.com for redheads throughout the world to celebrate a redhead’s beauty, in both the fashion and beauty sector. The redhead sisters have coined the phrase “Rock it like a Redhead” as the tag line for their blog posts and social media photos to proclaim that it’s all about rockin’ your red hair with certainty and spunk.

Since HowtobeaRedhead.com’s launch, it has been recognized by the top beauty companies in the world and in 2012, Adrienne and Stephanie were L’Oreal Paris Brand Ambassadors. This powerhouse sister duo are also the Curators and Producers for Rock it like a Redhead Events. The events aim to bring together their loyal audience with brands that empower them to feel beautiful, inside and out. The 2015 five city beauty tour just concluded on November 5th in New York City, after traveling to Austin, Nashville, Seattle and Chicago.

While on a 5 city redhead beauty tour in 2015, the H2BAR Box launched — the first-ever monthly beauty subscription box for redheads called the H2BAR Box. Then, on April 12, 2016, the “How to be a Redhead” book, the world’s 1st beauty book for redheads, hit shelves worldwide and premiered as #1 on Amazon. In September 2019, the sisters (and their fabulous redhead assembly team) expanded the redhead subscription box and now offer a Deluxe quarterly H2BAR Box!